WIN is a digital advertising company. It is registered as a Private limited company with its headquarters at Hyderabad. WIN started its operations as a pilot project in July at Gulbarga with three Smart-Bins at Shradhha Mall commonly known as Big bazaar, Shetty Multiplex, and Central Bus stand. Smart-Bin is the medium through which WIN broadcasts its advertisements.
The goal of the company is not only to be a responsible member of the communities what we serve, but also to take a proactive role in making our surroundings better places to live. Hence, WIN dedicates 30% of its commercial time for social consciousness on various social problems.
The price differentiation adopted by the company is very nominal to the clients yet very competitive to our competitors. These factors are demand drivers for the installations of Smart-Bins at different locations. According to Magna Global Advertising Forecast 2013, Indian advertising revenue grew by +2.6 per cent to total INR 334 bn. Advertising industry is growing very rapidly especially in the segments of digital advertising and OOH because of the increase in internet penetration. WIN positions its smart bin as blend of both Digital and OOH advertising which gives us the competitive advantage over traditional advertising.
India is huge potential market with both global as well as local retailers. But, prevailing astronomical prices in the segment of advertising could only cater for privileged or established business. WIN pricing strategy along with its innovation is a best solution for the spectrum ranging from local retailers to international brands.